Call to Arms: Year-long survey reveals which book advertiser offers best value for money

Nicholas C. Rossis

Last year, I shared with you the result of my Call to Arms, on my very popular post, Book Marketing Results 2015. I now have collected enough data to follow up with this year’s results. Like last time, I knew most of the media mentioned, although there a few surprises as well. Indeed; I hadn’t heard of 3 of the top 10 advertisers!

Methodology

Book Marketing Results | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksFor anyone wishing to take a look at the raw data, you can download this Excel spreadsheet. I have only processed data from discounted books, as that formed the vast majority of responses.

To compare the various ad media, I came up with a number that represents the ratio between number of sales and cost of advertising. In other words, if you spent $1 and had one sale, then this number would be one. If you spent $1 and had two sales, the number would…

View original post 625 more words

Advertisements

One thought on “Call to Arms: Year-long survey reveals which book advertiser offers best value for money

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s