What Your Author Website is Likely Missing

Story Empire

Blog Hi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

landing page to advertise news and collect email addresses
blog to share content, generate interest, and remain fresh in the minds of your fans
book pages so your work is well-defined and easy to find
about page to introduce yourself to new visitors
social media links so people can find you elsewhere online
contact page so your readers can reach you
platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.